Public relations agency
Our goal is to help clients anticipate regulatory changes, structure effective dialogue with institutional players, and inform strategic decision-making by senior management.
Our public relations offer
Our public relations practice in France offers a multitude of services to meet the varied needs of our clients. These services enable our clients to effectively navigate today's complex political landscape, while strengthening their strategic position. Here is a list of the services we offer.
Monitoring and Analysis
Mapping of institutional players
Strategic consulting
Institute appointments
Legislative, regulatory and territorial work
Protocol, events and coaching
- Monitoring political, legislative, regulatory and regional news.
- Public relations diagnostics and analysis of your institutional environment.
- Monitoring local decision-making: deliberations, by-laws.
- Off-line information gathering and sharing.
- Strategy notes, advocacy and positioning documents.
- Institutional ecosystem monitoring and alerting using an intelligent public data analysis service: Official Journal, tweets, amendments, institutional press releases, written questions, debate reports, Questions to the Government.
Objective: The firm monitors and sends you information that could have an impact on your business. The aim is also to anticipate events, so that you are warned as far in advance as possible of decisions and potential impacts on your sector. We can send daily, weekly or monthly updates.
- Identification of key players and stakeholders.
- Consideration of your priorities and profiles.
- Relevance targeting and stakeholder typology in public relations.
- Prioritization and qualification.
Objective: our public relations agency enables you to accurately identify the most relevant players on your issues, from the most technical, expert and political to the most media-savvy. This mapping enables you to gain a better understanding of the people you meet, and feeds into your public affairs action plan.
- Identifying institutional risks, trends and opportunities
- Development of national and territorial public relations strategies with strategic recommendations
- Development of customized action plans
- Development of approach and meeting methodologies
- Internal insight: Boards of Directors, Supervisory Boards, investors, M&A...
Objective: To optimize your public relations objectives, we advise you on how best to navigate the complexities of institutional relations and public decision-making. This part can speed up your decision-making process and help you achieve more effective results with decision-makers in asserting or defending your interests.
- Implementation of action plan and meetings (Government, Parliament, central and decentralized administrations, local authorities, prefectures, etc.)
- Making appointments and organizing meetings
- Representation of interests, support in dealing with institutional players, assistance and the possibility of framing meetings
- Preparing for official hearings and appointments: posture, sales pitch
- Biographies and preparation notes
Objective: As public relations is a relational profession, preparing for and succeeding in institutional meetings is a key element in convincing public decision-makers and obtaining better results.
- Drafting amendments and bills
- Territorial analysis notes: analysis of the local political context, survey of decision-makers and decision-making.
- Proposed decrees and orders
- Corporate due diligence
Objective: Our public relations practice is able to help you modify the law, your regulatory framework or facilitate your relations at a more territorial level.
- Organization of institutional field visits (ministers, parliamentarians, local elected officials) and handling of protocol
- Organization of institutional events: breakfasts, symposia, conference-debates
- Hosting debates, symposia and other events, both internal and external to your organization
- Preparation for speaking in Parliament or at institutional meetings (audition-training)
- Training courses, webinars, bringing an institutional perspective to your organization
Objective: Our public relations agency can train your managers and staff to increase their institutional skills, as well as their confidence and ability to convince public decision-makers.
The international dimension of our public relations practice
Marengo is a public relations agency in France that also assists and advises foreign organizations (companies, associations) with interests on French soil.
Through our multilingual team (English, Spanish, Italian), we use our expertise in public relations and our knowledge of French politics to help international organizations better understand French public life, and to guide them in their regulatory, legislative and territorial challenges.
Our public relations agency in Paris offers the same services to its national and international clients, without prioritizing them.
The link between law and public relations in our agency
In a agency, the link between law and public relations is essential to effectively navigate the legal and institutional framework. Agencies often have to juggle complex issues involving both legal skills (drafting amendments, understanding regulatory and legislative texts...) and public relations skills.
Marengo provides tailor-made support in legistics (the art of writing law) and does not leave its clients alone and isolated when it comes to legal drafting. With Marengo, drafting amendments is not an additional cost to be outsourced to a law firm, but a service included in our public relations support.
