Communications
and press relations agency in Paris
Our communications, media relations and press relations services
Our agency offers a multitude of communications, media relations and press relations services to meet the varied needs of our customers. Our services include
Strategic consulting
- Strategic and forward-looking consulting in communications, media relations and press relations
- Synopsis and suggestions for axes, media topics, press reports
- Steering Committee
- Follow-up meeting
Press monitoring and media mapping
- Build a media file: map & contact journalists/media to target
- Strategic media monitoring and press coverage
- Rebound on press news lines
Press actions and media tools
- Press relations and contacts with the media/journalists: national and regional press
- Managing relations with journalists
- Writing, proofreading and sending press releases
- Press release and media relaunch
- Editing, proofreading and forum placement
- Drafting key messages and language elements
- Organization and preparation of interviews
- Media lobbying (one-to-one meetings) with key journalists
- Organizing media partnerships
Mediatraining and production
- Preparation of spokespersons (mediatraining) with a journalist or expert
- Copywriting or proofreading: press kit, white paper or manifesto
- Production of crisis kits and language elements
- Editorial, video and graphics production
Events and press trips
- Preparation of spokespersons (mediatraining) with a journalist or expert
- Copywriting or proofreading: press kit, white paper or manifesto
- Production of crisis kits and language elements
- Editorial, video and graphics production
Protocol, events and coaching
- Organization of institutional field visits (ministers, parliamentarians, local elected officials) and handling of protocol
- Organization of institutional events: breakfasts, symposia, conference-debates
- Hosting debates, symposia and other events, both internal and external to your organization
- Preparation for speaking in Parliament or at institutional meetings (audition-training)
- Training courses, webinars, bringing an institutional perspective to your organization
The crucial role of a communications and press relations agency
A media relations or press relations agency plays an essential role in a company's communications strategy. It acts as an intermediary between the organization and the media, facilitating exchanges and enhancing visibility. By producing press releases, press kits, interviews or articles, Marengo ensures that key messages are effectively disseminated, enabling the company or organization to stand out from the crowd.
Marengo is an agency that also implements campaigns tailored to the specific needs of each customer, taking into account the particularities of the sector. Thanks to its expertise, our agency optimizes relations with journalists and bloggers, guaranteeing high-quality media coverage.
Media and public relations expertise
Marengo is a communications, media relations and press relations agency based in Paris, offering essential expertise to optimize our customers' visibility. Our know-how enables us toestablish tailor-made communication strategies, including innovative, targeted campaigns.
Our agency relies on an extensive network of contacts, guaranteeing effective dissemination of messages to the appropriate media. Marengo masters both digital and traditional tools, ensuring a complete media presence.
Here are a few key aspects of a successful collaboration:
- Building trusting relationships with journalists and influencers
- Creating engaging content that meets the expectations of the target audience
- Setting up media events to maximize the impact of ads
By choosing a qualified agency, you benefit froma strategic approach, adapted to your sector of activity, to reinforce your brand image and achieve your corporate communication objectives.
Support and advice in implementing your media relations strategy
For optimal support in implementing your media relations strategy, it's essential to work with experts who have in-depth knowledge of the media landscape. A personalized approach allows us to tailor each campaign to the specifics of your company and your sector.
Our agency's media and press actions aim to maximize media visibility and establish a strong brand image.
Our missions range from stakeholder identification to the development of territorial influence strategies. Thanks to the expertise of our territorial lobbying practice, we build relationships with decision-makers who have a direct local anchorage (local elected representatives and local authorities, prefectures, senators and deputies, decentralized administrations, CCIs, journalists) or indirect (government and ministries, central administrations).
Our territorial lobbying practice also helps you to navigate the complex and often changing local framework that is commonly referred to as the "mille-feuille territorial" (local authorities, intercommunalités, communities of communes, agglomerations, départements, regions, etc.). For example, a company may need to call on a lobbying firm to understand the local ecosystem before setting up shop, or may need support with a public inquiry, or wish to seek subsidies.
Why use a press relations agency?
Working with a press relations agency offers many advantages for any company seeking to strengthen its media presence. These agencies have specialized expertise in navigating thecomplex media ecosystem. They help you to structure your messages and deliver them effectively, thereby enhancing your brand's credibility.
The agencies have a vast network of contacts in the journalistic field, which facilitates access to relevant publications.
Here are some of the key benefits of working with an agency:
- Increased visibility thanks to targeted media coverage
- Access to an extensive network of influential contacts
- Customized communication strategies tailored to your specific needs
These elements help to establish a solid, long-lasting brand image.